novelle

Nestled in the heart of San Jose with wine country charm, Novelle Senior Living needed a website that matched its upscale vision, elegant, modern, and far from the ordinary. As a new luxury independent living community preparing to open in Fall 2024, their goal was to build early awareness, generate excitement, and attract potential residents who want to savor their golden years in style.

I created a refined yet inviting website experience that mirrors the lifestyle Novelle offers, blending soft, sophisticated design with intuitive navigation and compelling storytelling. The result is a digital presence that exudes wine country luxury while positioning Novelle as a vibrant, desirable destination for seniors who crave more out of life.