st. albans lofts

st. albans lofts

Designed for a new luxury lease-up in Raleigh’s emerging Innovation District, this project aimed to create a website that feels both sophisticated and approachable, marrying modern structure with nature-inspired warmth. With a highly educated, tech-savvy audience in mind, the site needed to reflect the property’s unique balance of elevated amenities and green space access.

I translated this vision into a bold, editorial-style website featuring clean layouts, layered imagery, and macro nature photography. By following strict brand guidelines, utilizing client-provided visuals with motion and depth, and integrating subtle interactive elements, I delivered a digital experience that resonates with outdoorsy professionals and design-forward renters alike, capturing the “top-notch and chill” personality of St. Albans while positioning it as a standout in the competitive Raleigh market.